Mobile technology company Fortumo is providing its Trident Bundling Platform for India's BSNL to help the state-owned operator distribute Amazon consumer services in the market.
With the integration, BSNL is offering subscribers one years' subscription to the Amazon Prime shopping and entertainment platform on certain of its plans.
The Trident Bundling Platform is designed to allow operators to establish and expand partnerships with OTT service providers by allowing the delivery of digital products packaged with mobile services to support carrier billing.
OTT companies need only integrate with the platform once, and can then establish multiple bundle partnerships across a variety of potential commercial scenarios.
Fortumo VP of global business development Andrea Boetti said such operator partnerships are ideal for markets such as India, where smartphone penetration in the country is above 35% but only 3% of the adult population owns a credit card.
“Interest towards VOD services is today growing the fastest in South-East Asia, Europe and the Middle East. Local telecommunication companies and their marketing capabilities offer the best way for VOD providers to engage this audience,” he said.
“Fortumo’s Trident supports VOD providers in getting these new users on board as quickly as possible.”