Capitalizing on customer experience

Ericsson
12 Mar 2013
00:00
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Sustaining the brand promise has never been more important in maturing markets, where customers have greater choice for devices, services and applications than ever before and are consequently more discerning in their selection of mobile service providers.

A comprehensive and transformative approach to customer experience management can unlock value across operator networks and product offerings, as well positively transform customer relationships.

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