CASBAA event tackles brand development, marketing

10 Oct 2006

The Cable and Satellite Broadcasting Association of Asia Convention 2006, dubbed "From Bandwidth to Brandwidth," will tackle how advancements in digital technologies can be used for sophisticated brand development, innovative marketing and premium content.

The four-day event will open on October 24 with the CASBAA Technology Showcase 2006, which will feature the products and technical solutions that are currently revolutionizing the world of pay-TV. The day-long session will showcase presentations from the developers of global wireless, high definition, broadband and interactive technologies.

On October 25, the opening day of the convention proper, CASBAA will present its Pay-TV Piracy Survey 2006, the fourth annual study conducted by Standard Chartered Bank in collaboration with CASBAA and its member-organizations. The survey will detail pay-TV piracy estimates for 2006-2007. CASBAA VP for government relations and regulatory affairs John Medeiros will look at the value of cooperation between government and the pay-TV industry and review government efforts to address the worsening problem of pay-TV piracy.

The following day, EchoStar Communications co-founder and CEO Charlie Ergen will present on the realities of operating one of the world's most advanced direct-to-home satellite TV services and look at market opportunities in Asia Pacific, including how industry players can focus on "brandwidth" rather than "bandwidth" in their business operations today.

On October 27, the final day of the convention, Irwin Gotlieb, global CEO of WPP's Group M in New York, will discuss the future of advertising and of media in the changing pay-TV landscape, providing insights into effective strategies and tactics for pay-TV operators.

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