Coca Cola clinched both the "Most Creative Use of TV" and the John Doherty "Campaign of the Year" trophies during the CASBAA TV Advertising Awards 2006 for its "Coke: A Light Affair" campaign.
The CASBAA TV Advertising Awards, now on its third year, recognizes and promotes creative excellence in multi-channel TV in Asia Pacific. It is organized by the Cable and Satellite Broadcasting Association of Asia in association with Media magazine.
For this year, CASBAA received more than 160 entries for the eight categories, representing a 30% jump from last year.
"TV remains one of the most effective media for advertising. The Asia-Pacific TV advertising market continues to grow at a steady pace, signaling the importance of this medium as a powerful communications tool. This also shows the huge growth opportunities for the pay-TV industry in terms of ad dollars," CASBAA chairman Marcel Fenez said.
The winners were selected by a panel of judges headed by James Cheung, creative director at TBWA, and comprising nine professionals in their respective fields. The judges included Sandy Chan, executive creative director at Leo Burnett; Charley Kan, national creative director and managing director Beijing, Mediaedge:cia; Bill McQueen, creative director, National Geographic; Andrew Rutherford, founding partner, Yang Rutherford; Annie Wong, executive creative director, Ogilvy and Mather Asia Pacific; Charles Wong, managing director and chief creative officer, Contract Advertising; Bill Browning, EVP and network creative services, Star TV; and Spencer Wong, executive creative director and EVP, McCann Erickson.
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