Cashing in on advertising

19 Nov 2008

TM Forum and OgilvyOne have teamed up to hold the first TM Forum Digital Commerce and Advertising Summit from November 16-20, in a bid to unlock the potential of advertising for communications service providers.

During the conference, OgilvyOne and TM Forum will explore possible business models for advertisers and service providers, and will work together to identify the needs of all players in the value chain.

Also, service providers, including mobile, cable and fixed-line operators can open new channels to market for advertisers and content distributors.

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