Catering to the 'anywhere' consumer

Staff Writer
21 Dec 2010

Wireless Network Vendor of the Year, Best Infrastructure Management Vendor, Video Platform Vendor of the Year: Ericsson

Mats Olsson, Ericsson's head of China & North East Asia, outlines the company's key successes over the past year.

This year we've seen the first 4G networks go live. We have further established our LTE/EPC leadership with commercial contracts with Verizon, Teliasonera, AT&T and MetroPCS.

In addition, this year marked several "firsts" for Ericsson in managed services. We were proud to announce the first contract in China, with China Mobile, which was followed by a second announcement with China Unicom. We signed 38 managed services contracts during the first nine months of 2010, of which 21 were extensions or expansions.

This year also has seen Ericsson continue to innovate and lead the development of the TV industry through the launch of a number of new solutions. For instance, Ericsson offers the Media Delivery Network (MDN) - a complete solution for the delivery of video over IP and IPTV remote Ð a new device for controlling the TV and other media devices throughout the connected home.

What are the major trends that have supported your growth?

Ericsson findings based on measurements in live networks show that global mobile data traffic more than doubled between the second quarter of 2009 and second quarter of 2010, and mobile data traffic is forecasted to almost double annually over the coming years, primarily driven by 24/7 connectivity and usage of smartphones, tablets and laptops.

Operators are focusing even more on business and customer needs and less on running the technology. Operators globally are looking to improve efficiency. The continued consolidation and increased interests in multi-country operations in the market, as well as growing interests from the operators on network sharing have also been the trends during this year.

Over the last couple of years there's been a definite shift in consumer behavior and viewing patterns to include other devices besides the television. Whereas traditionally video content has only been available via the home television set, the increase of broadband bandwidth availability and development of internet-connected devices has seen a change in consumption habits. Consumers are demanding high-quality, personalized TV experiences that are available anytime, anywhere, on any device.

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