Celcom launches Yoodo digital mobile brand

01 Feb 2018

Malaysia's Celcom Axiata has launched Yoodo, a new digital mobile brand that is offering what it says is the first mobile service in the country that enables customers to completely customize their mobile plan.

Yoodo will be an independently operated digital mobile service using the Celcom network.

The brand is offering customizable packages allowing subscribers to select voice, data, messaging and content options with up to 1,000 possible combinations.

Customers will also be able to upgrade or downgrade their package at any time via a dedicated mobile app, and will be able to dynamically add-on or auto-renew services to be able to take advantage of the best of both prepaid and postpaid offerings.

The service also offers self-registration, immediate SIM delivery and data roaming using domestic data allocations for an additional 10 ringgit per day ($2.56) in 12 countries - India, Sri Lanka, Nepal, Bangladesh, Myanmar, Cambodia, Singapore, Indonesia, Philippines, Thailand, Laos, and Brunei.

“Traditional mobile operators design plans based on what they want to sell the customer, developing various plans and features that don’t fit most customer’s individual needs” Yoodo head Farid Yunus said.

“We’ve flipped that on its head and enabled customers to make their mobile plans work for them, by providing a real-time, on-demand service that lets people experience full control.”

Yoodo has built and deployed a digital telco infrastructure based on MATRIXX Software's digital commerce platform to support its operations.

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