One application from Globaltel Media was especially intriguing. Gobaltel Media’s founder and CEO Robert Sanchez has developed a way to embed rich electronic content like images, music and video clips into SMS messages.
This platform, called Alirti, gives companies the ability to send much richer information to any phone capable of receiving a text message (which includes most phones).
The platform also logs the receipt of messages. For merchandisers, the virtues are obvious. But it is notable that these capabilities offer many of the virtues of a smartphone to simple cell phone users. Alirti is likely to find a significant audience.
All in all, Consumer Electronics Show 2011 demonstrated something that has become apparent over the last decade: Consumer electronics are increasingly required to work in a mobile world, and wireless technology is the essential enabler. Indications are that CES will increasingly be the mobility showcase, and wireless technology will be the theme.
Mike Jude is a program manager at Stratecast/Frost & Sullivan in charge of the consumer communication services practice
This article originally appeared on SearchTelecom.com