CIO best practices in customer data management

SAS
01 Oct 2010
00:00

Insights from CTO Telecom Summit's peer-to-peer roundtable discussion, facilitated by Suzanne Gordon, chief information officer and vice president of information technology at SAS.

This paper recounts the discussion on customer analytics, which quickly honed in on the need for better customer data management. Participants shared challenges in obtaining clear business objectives, building collaboration around information sharing, ensuring data integrity, and best practices to address these challenges.

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