Singapore based MVNO Circles.Life has launched a new plan offering customers unlimited mobile data on demand for S$3 ($2.28) a day.
Circles.Life is on track to meet its 3-5% market share goal 2 years ahead of schedule, making them the fastest growing mobile operator in Singapore. This month, Circles.Life is marking another milestone with the launch of a number of unlimited services.
The Unlimited Data on Demand offer is subject to a fair usage policy of 100GB per month, after which speeds will be shaped.
Unlimited Data on Demand can be activated anytime by turning it on through CirclesCare mobile dashboard.
Circles.Life has meanwhile continued to leverage its official partnership with US-based WhatsApp by launching WhatsApp Passport, an add-on that allows unlimited roaming for WhatsApp. Starting from just $1 per day, customers will get unlimited data usage for WhatsApp messaging while roaming with partner networks in over 18 countries, including Malaysia, Indonesia, Hong Kong, Australia, USA, India and the UK.
Finally, the operator has introduced a package offering unlimited local outgoing calls for an additional S$16 per month. Added to the base plan of S$28 and the S$2 per month free incoming calls value added service, this creates an option to get 6 GB of data and unlimited incoming and outgoing calls for S$46 per month.
Circles.Life believes that the current unlimited plans in the market are limiting the customers instead of empowering them. Unlimited plans should not be limited to weekend usage, be throttled after hitting a small data cap or be tied to annual contracts. They also should not be available only to consumers with deep pockets.
Rameez Ansar, co-founder and director at Circles.Life said: “At Circles.Life, we spend a lot of time listening to and thinking about what customers really want and offer it to them. This is the secret to our innovative product launches like Unlimited Data on Demand and WhatsApp Passport and to the strong traction that we have achieved so far.
“Most of our customers are satisfied with either the 6 GB for $28 base plan or adding $20 more for another 20 GB. For those who want even more, we now have Unlimited Data on Demand.” he adds.
In addition, Circles.Life now allows new subscribers try out the first month of subscription for free. For a limited time, all new customers will not be charged for the first month of their basic subscription.
Circles.Life has also revealed it is looking to expand to Indonesia as the first market outside of Singapore. This will make them the first fully digital platform for mobile services in Indonesia.
The company will launch in Indonesia by the second half of the year.
The expansion will incorporate Circles-X, Circles.Life’s proprietary cloud-based infrastructure which allows new country launches in weeks instead of years and at 5% of the cost.