The internet as we once knew it is no more.
The worldwide web used to be a “go to” location for all our information needs. Consuming online content and gaming became a recognized utility no different to electricity, transport infrastructure or water. Over time however, the Internet has also evolved to become a critical delivery platform enabling a raft of new services. Where we once read news or simply sent emails, we now use this “utility” to bank, shop, access business applications hosted in the cloud, watch the latest TV shows and listen to music, as well as interact with our friends, family and peers.
APAC is experiencing rapid growth of connected devices. This proliferation of devices – such as smartphones, tablets and laptops – allows us to connect to our networks remotely, highlighting the fundamental alterations in how we use and interact with technology. So much so, many of us haven’t even noticed it has taken place. For instance, consider the younger generation who no longer refer to “going online”, they are simply accessing applications and services with little or no regard to how they get there or where they exist.
Given our changing relationship with the online world and its growing importance to our general day-to-day lives, businesses are increasingly looking at how they can maximize its value and the consumer insight it delivers. This is driving significant technological change within IT platforms.
As organizations across APAC embrace the IT transformations that are underway – particularly in cloud, big data and mobile – and embark further along their journeys, there is a significant opportunity for businesses to better serve their customers through technological change while growing the bottom line.