comScore has made available mobile-optimized tagging for publishers, providing significantly enhanced measurement of mobile audiences across all geographies.
The service gives brands the ability to tag mobile web and application assets to enable accurate measurement of audiences across a variety of devices and platforms.
With these metrics, advertisers and publishers are given access to a reliable, third-party mobile currency to help accelerate growth in the mobile advertising industry.
Also, comScore has partnered with Bango to help fast-track the deployment of comScore’s mobile-optimized tags.