"To maintain our current growth trends, the industry's focus will have to switch from customer acquisition to retention and value enhancement. This will necessitate different ways of approaching and rewarding our existing customers," he said.
Looking ahead, the CEO said fixed substitution shows a lot of potential, since many companies and households are looking to move to all-wireless voice and broadband solutions that are more cost-effective, but without sacrificing performance and reliability.
What the judges said: "For sustained growth and market leadership, and consistently strong financial performance"
Winners' list:
- Best Asian Telecom Carrier - Softbank Mobile (Japan)
- Telecom CEO of the Year- Jamaludin Ibrahim, Axiata (Malaysia)
- Best Mobile Carrier - Celcom Axiata (Malaysia)
- Best Fixed-Line & Broadband Carrier - Hong Kong Broadband Network (Hong Kong)
- Best Emerging Markets Carrier - Tata DOCOMO (India)
- Best Regional Mobile Group - Axiata (Malaysia)
- Best Converged Services - SK Telecom (Korea)
- Best Content Strategy - PCCW (Hong Kong)
- Best Managed Services Provider - BT Asia-Pacific (UK)
- Best International Wholesale Carrier - Hutchison Global Communications (Hong Kong)
- Most Disruptive Technology- iPhone (Apple)
Related video: Celebrating Asia's telecom champions