Content and OTT partnerships

25 Sep 2014

Mobile operators are increasingly developing new partnerships with content providers and OTTs to open new revenue streams and provide a richer range of services for their customers.

This white paper discusses the advances in these new partnership models and examines:

  • OTT partnerships - operator examples of WhatsApp and WeChat partnerships
  • Content partnerships - Market activities of music and entertainment partners, such as Spotify, Deezer & Netflix
  • Why content providers need mobile - the benefits mobile operators can provide to content partners
  • New business models to enable more content to be provided without potential bill shock problems

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