Mobile operators are increasingly developing new partnerships with content providers and OTTs to open new revenue streams and provide a richer range of services for their customers.
This white paper discusses the advances in these new partnership models and examines:
- OTT partnerships - operator examples of WhatsApp and WeChat partnerships
- Content partnerships - Market activities of music and entertainment partners, such as Spotify, Deezer & Netflix
- Why content providers need mobile - the benefits mobile operators can provide to content partners
- New business models to enable more content to be provided without potential bill shock problems