Content, apps sway $80b of global mobile spending

Staff writer
Mobile Apps Xchange
Mobile content and applications (MCA) influence $80 billion of mobile spending, according to the latest research from Analysys Mason.
 
The study estimates that $27 billion in annual voice, SMS and data revenue will ‘follow’ subscribers that are likely to switch between mobile operators on the basis of an overall MCA proposition.
 
Principal analyst Jim Morrish says that investing to maintain a competitive MCA portfolio is significantly more important to operators than direct revenue suggests.

Commentary

5G and data center-friendly network architectures

Matt Walker / MTN Consulting

Webscale and transmission network operators' interests are aligning as the 5G era dawns

Matt Walker / MTN Consulting

Webscale and transmission network operators' interests are aligning as the 5G era dawns

Rémy Pascal / Analysys Mason

The launch of 5G by South Korean operators serves as a first benchmark for other operators around the world