The cost of poor customer service

01 Apr 2010

Results from a Genesys study has shown that poor customer service has a clear and immediate impact on a company and the economy.

Consistent, continuous and well-integrated customer service channels are the key elements to securing a consumer's loyalty in the ASEAN markets. In addition, high competency of representatives will leave a positive impression.

Companies can take various steps suggested by the consumers to make improvements.

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