Customer experience management

03 May 2011

Faced with a largely flat mobile voice market, service providers are welcoming the uptake in mobile data services and applications. However, to succeed in the data-driven world, service providers must place quality of experience (QoE) front and center of their business strategy.

Effective management of the customer experience is one of the single most important differentiators in this highly competitive market. The ability to understand the end-to-end customer experience – from the moment a device is activated until a service is engaged – is critical to building and maintaining brand loyalty and, ultimately, to securing revenues.

Equipped with a flexible and proactive CEM solution, service providers can place subscribers at the heart of their business strategy and processes and create a proactive, personalized subscriber experience that attracts and retains customers.

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