Customer Intelligence

07 May 2008

Enhancing customer experience through better customer intelligence

Poor customer experience directly impacts customer retention, and can harm your reputation and profitability. That's why meeting the ever-rising demands of customers is a challenge that every business must meet.

BT offers a range of options to place your contact centre firmly at the heart of your customer experience infrastructure. Building and gaining greater customer insights helps ensure effective marketing campaigns and a more cost-effective, flexible and accessible customer experience. BT can help you drive loyalty and retention while increasing your competitive edge.

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