07 May 2008
Enhancing customer experience through better customer intelligence
Poor customer experience directly impacts customer retention, and can harm your reputation and profitability. That's why meeting the ever-rising demands of customers is a challenge that every business must meet.
BT offers a range of options to place your contact centre firmly at the heart of your customer experience infrastructure. Building and gaining greater customer insights helps ensure effective marketing campaigns and a more cost-effective, flexible and accessible customer experience. BT can help you drive loyalty and retention while increasing your competitive edge.