cVidya gives muscle to marketing analytics

Staff Writer
20 Nov 2013

cVidya has launched a marketing analytics solution that it describes as enabling mobile operators to maximize revenue from existing services, improve customer acquisition and retention, and break into new markets.

Dubbed “Enrich,” the solution enables marketers to independently detect new business opportunities, identify underserved customer segments and their needs and preferences, detect and address negative trends in customer behavior and monitor the impact of marketing initiatives.

Using sophisticated algorithms and machine-learning capabilities, Enrich can reveal hidden correlations between related subscribers, such as family members or partners of a small business, which can then be offered appropriate group tariffs or cross-service propositions.

“The modular packages built into our versatile Enrich solution make it straightforward for chief marketing officers and their teams to pinpoint how to achieve specific business objectives,” said Alon Aginsky, president and CEO of cVidya.

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