cVidya tweaks Enrich for Microsoft platform

Staff writer
25 Mar 2015

cVidya’s Enrich is now available for use on the Microsoft Analytics Platform System.

The optimization of Enrich running on the Analytics Platform System enables operators to fully harness the power of marketing analytics and maximize results at a competitive price point.

Enrich is designed with an open architecture that allows customers to select a big data analytics platform according to their IT roadmap and business objectives.

“Optimization with the Analytics Platform System now enables Enrich operators to maximize their analysis of marketing efforts, revenues and margins and deliver the right offers to the right customers at the right time,” said Alon Aginsky, CEO and president of cVidya.

The Analytics Platform System delivers a turnkey big data analytics appliance, combining a high-performance MPP SQL Server data warehouse with Hadoop into a single solution that offers seamless integration of all data.

“With cVidya’s Enrich Business Growth, customers can realize the Analytics Platform System’s ultra-low TCO and full accessibility through cVidya’s marketing analytics”, said Tiffany Wissner, senior director of Microsoft Data Platform.

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