The dawn of the Social Software as a Service

Tinniam V Ganesh/IBM India
17 Feb 2012

We are on the verge of a Social Networking revolution as we progress to the next decade. As technology becomes more complex in a flatter world, cooperating and collaborating will not only be necessary but also essentially imperative.

In its recent report Wiring the Open Source Enterprise” McKinsey talks of the future of a “networked enterprise,” which will require the enterprise to integrate Web 2.0 technologies into its enterprise computing fabric.

Another McKinsey report states “that Web 2.0 payday could be arriving faster than expected”. It goes on to add that “a new class of company is emerging—one that uses collaborative Web 2.0 technologies intensively to connect the internal efforts of employees and to extend the organization’s reach to customers, partners, and suppliers”

Social Software utilizing Web 2.0 technologies will soon become the new reality if organizations want to stay agile. Social Software includes those technologies that enable the enterprise to collaborate through blogs, wikis, podcasts, and communities. A collaborative environment will unleash greater fusion of ideas and can trigger enormous creative processes in the organization.

According to Prof. Clay Shirky of New York University the underused human potential at companies represents an immense “cognitive surplus” which can be tapped by participatory tools such as Social Software.

A fully operational social network in the organization will enable quicker decision making, trigger creative collaboration and bring together a faster ROI for the enterprise. A shared knowledge pool enables easier access to key information from across the enterprise and facilitates faster decision making.

Enterprise Social Software enables access to a shared knowledge pool across the organization. Employees can share ideas, seek out expert opinion and arrive at solutions much faster. Social collaboration tools can truly unleash a profusion of creative ideas and thought across the organization and enable better problem solving abilities.

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