Demand for mobile data soaring in SEA, Oceania

Enterprise Innovation editors
28 Nov 2014

Monthly mobile data traffic in Southeast Asia and Oceania to exceed 2.5 Exabytes by 2020, Ericsson is projecting.

Ericsson recently released the second Southeast Asia and Oceania Appendix to its Mobility Report. The appendix, which includes analysis from new Ericsson ConsumerLab research of daily internet users aged 16 to 60 years old, reveals the region’s high social media engagement and a growing appetite for connected things.

As apps deliver more data intensive services, such as video streaming, better measurements than voice coverage are needed for consumers to assess if a network can deliver high quality app performance. Ericsson calls this measure “app coverage” or network performance from a user’s perspective.

“In Singapore, the expanded LTE coverage and increased spectrum allocation for LTE by the major carriers have seen median speeds rise notably over the second half of the year,” said Nicholas Seow, Ericsson’s country manager Singapore and Brunei.

In addition, 23% of consumers across the region indicated that social media is central to their daily lives. Social media has a greater role for consumers in Vietnam (29%), Thailand and Malaysia (both 26%), and in Indonesia (24%).

Sam Saba, chief of Ericsson in Southeast Asia and Oceania, said that two-thirds of daily internet users in the region have at least two instant messaging apps -– Malaysia leads the region in multi-app users, at 89%.

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