Developing the tools to differentiate

Staff writer

OSS Innovation of the Year, BSS Innovation of the Year: Amdocs CES 9 suite

Tamir Ginat, VP of sales for APAC at AmdocsThe year 2013 has been a busy one for Amdocs, which released CES 9, its new product suite which it claims revolutionizes the customer experience. Earlier in the year, it announced Compact Convergence on the Cloud, a business support system designed to meet the requirements of small to medium-sized service providers, mobile virtual network operators/enablers and mobile network operators.   

Other portfolio highlights include Omni Convergent Charging, which integrates Amdocs' real-time charging, policy control, enterprise product catalog and service platform to allow service providers to define, deliver and dynamically monetize any convergent service.

Its acquisition of Celcite builds upon the recent purchase of Actix and demonstrates Amdocs' continued commitment to its network software and services strategy. By combining Actix's market leading products with Celcite's comprehensive network management and self optimizing networks (SON) services and offering capabilities, Tamir Ginat, VP of sales for APAC at Amdocs, says the company will be able to offer service providers comprehensive equipment-agnostic optimization solutions.    

Spanning BSS, OSS and network control domains, Ginat says CES 9 is an integrated suite that enables service providers to unleash the power of experience by rapidly launching and monetizing innovative offers, personalizing every interaction with real-time insight, and empowering customers to take control of their experiences across any channel, network, service or device - while delivering operational efficiencies.    

The company's Charging Smart Start was designed to be rapidly deployed into existing and planned network architectures to allow service providers to quickly begin monetizing advanced services and bundles. Looking at OSS, he says the introduction of Amdocs Business Service Capture addresses a poorly served area for many service providers. The solution allows them to automate and simplify the sales process and design and order business services at a sustainable cost to increase profitability within the SMB/SME segment.   

"We have created and delivered a self-service environment designed specifically to drive self-service adoption and reduce the cost of care. The award winning and patented Proactive Care increases the efficiencies of caring for customers in assisted and unassisted channels. Pre-integrated convergent charging with policy controller, enterprise product catalog and service platform help make telcos more automated and efficient."   

Ginat says Amdocs is looking to enable service providers to engage in the fastest growing sector - small and medium businesses (SMBs) - in a profitable manner. To date, SMBs were treated either as consumers or as enterprises, either not targeted for high-value business related offers or those which couldn't be provided to them in a cost-effective way. He says Amdocs is deepening its relationship with its SMB customers by efficiently supporting next-generation services.   

A major focus for Amdocs in 2014 will be around customer experience in the network. He says Amdocs is working to optimize networks and improve individual customer experience to enable service providers to differentiate on quality of experience, reduce churn and improve customer satisfaction.

"The acquisition of Actix, an independent provider of software for mobile network optimization, and Celcite, a provider of network management and SON solutions, will allow us to differentiate on customer experience like never before."   


Why they won

The new CES 9 release enables telcos to rapidly launch and monetize offers by personalizing every interaction with real-time insight and empowering customers to take control. This suite also enables a multi-play experience and allows customers to choose any package, at any time and pay a-la-carte with in real time with a convergent charging solution that integrates Convergent Charging, Policy Control, EPC and Service Platform. 

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