Elemental Technologies plans to showcase video processing and delivery at IBC 2015 that enables pay TV providers, content programmers, broadcasters and enterprise customers to address next-generation video complexity while producing vibrant and immersive viewing experiences for consumers.
Elemental will feature its flexible and scalable video solutions in turnkey, virtualized and cloud-based deployments at the RAI in Amsterdam September 11-15.
The company will also demonstrate integration with numerous industry partners on the show floor, including Akamai, Amazon Web Services, Google Widevine, GPAC, Intel, IRT, Nokia, Ooyala, Philips, Red Bull Media House, Samsung, Sony, Spideo, Technicolor and VideoStitch.
Demonstration highlights include technologies essential for next-generation television experiences and unified video infrastructure to support traditional broadcast and multiscreen content delivery in a common architecture.
The first include high dynamic range, high frame rate encoding, real-time and virtual 4K, HEVC and MPEG-DASH, multiscreen monetization, and reduced footprint.
The second include linear video delivery, high availability, cloud-based services, and dynamic content control.
"Software-defined video is the disruptive technology moving media delivery to future-facing applications that leverage HEVC, 4K and cloud-based architectures," said Keith Wymbs, CMO at Elemental.
"At the same time, our flexible software solutions are rapidly enabling added value and enriched experiences with high frame rate, high dynamic range and virtual reality video,” said Wymbs.