OnRelay moves to the cloud
Enterprise FMC vendor OnRelay now offers partners a fully cloud-based Mobile PBX for resale as software-as-a-service (SaaS).
OnRelay’s new cloud partner program offers its renamed Unified MBX via hosting in Amazon’s Elastic Compute Cloud (EC2). Twenty companies have already pre-registered with the program to certify for resale in the UK, Nordics, Benelux and the US. In addition to the cloud-based approach, OnRelay also supports a ‘tenanted’ model, in which the PBX functionality is hosted in the operator’s own network datacenter.
This is a change in direction for OnRelay, which initially focused its sales effort directly on premises-based solutions for large enterprises wishing to mobilize their workforce.
OnRelay still plans to persist with this approach, alongside the new strategy. As well as using operators themselves as channels for a white-labeled MBX offer, the cloud orientation enables OnRelay’s offer to be opened to smaller resellers, which will typically be serving smaller enterprises with cloud-based mobility. It continues to work directly with telecoms service providers launching FMC offers.