Queen of the airwaves

Staff Writer
15 Jun 2007


But the key point is offering a compelling consumer proposition - not just pricing but the packaging of what you offer. If and when we offer a download service we'd want it to be different from the current model because it's not driving sufficient volumes. Streaming is a gap in the market that had not been filled, and we were able to fill that. Going forward, in evaluating whether we do a download service, we want to work with the record companies to come up with something more innovative in terms of packaging and pricing, then we'd come out with it. We'd want to do it as a real business, not just as an advertising differentiator for our 3G service. Download does have its merits - you can take it with you overseas, whereas with Moov technically we need to geo-block its availability for you to access it overseas.


Charged: Because of licensing restrictions‾


Janice Lee: Right. So there are compelling reasons to do a download service in the future.



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