FASTTAKES: Maxis, SK Telecom and RIM, Google

08 Jul 2009

Maxis unveils 1Store, Mobile Content Challenge 2009
Maxis Communications has unveiled its Maxis 1Store a one-stop application that allows customers to explore, discover and purchase content as well as applications that can be downloaded to their mobile phones. Also, Maxis launched the third yearly Mobile Content Challenge in collaboration with Malaysia\'s Ministry of Information, Communications and Culture and the Malaysian Communications & Multimedia Commission.

SK Telecom, RIM launch BlackBerry internet service
SK Telecom and Research In Motion has launched the BlackBerry internet service and the BlackBerry Bold smartphone for business customers and professionals in Korea. BlackBerry internet service uses RIM\'s "push" technology to allow users to wirelessly access up to 10 supported POP3/IMAP email accounts.

Google debuts AdSense for iPhone, Android apps
Google has rolled out its AdSense for mobile applications program, which promises developers the tools to earn revenue by incorporating text and image ads in their iPhone and Android apps. For marketers, AdSense offers the familiar AdWords interface, goal tracking with Google Analytics and banner ad formats.

Android phones now come with Wattpad
ebook community Wattpad has made available its mobile application on Google\'s Android Market. Wattpad COO Eva Lau said the move was partly due to Android\'s reaching critical mass with over 20 new Android-based phones available before the end of 2009.

Conexus boosts Google push for Android
The Conexus Mobile Alliance has rolled out a comprehensive campaign to encourage more domestic application developers to create innovative, user-friendly applications on the Android platform. Far EasTone (Taiwan), Indosat (Indonesia), NTT DOCOMO (Japan), StarHub (Singapore) and Truemove (Thailand) will launch campaigns aimed at boosting mobile data usage across the region.

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