Float Left rolled out Flicast, a solution that promises to give content publishers a competitive advantage in launching direct-to-consumer video streaming services.
Float Left builds custom, multiplatform video applications for some of the most prolific media and entertainment companies in the world, having deployed over 200 applications to date. With Flicast, the Float Left team has combined this experience into a single, comprehensive offering.
Flicast is Float Left's end-to-end UX solution that enables immersive and engaging video experiences to be launched across all major connected devices with increased speed to market.
By pairing a customizable and unified UX with a cloud-based content discovery platform, Flicast customers will be able to drive viewer engagement, and increase the value proposition of their video offerings.
Flicast is fully compatible with TV Everywhere, SVOD, AVOD, and TVOD services and is designed to seamlessly integrate with a client's existing backend video infrastructure.
"With the number of streaming video services growing every day, consumers are overwhelmed with choice," said Float Left CEO Tom Schaeffer.
"Content publishers have been struggling to figure out how to keep viewers engaged, drive loyalty, and remain competitive,” said Schaeffer. “We developed Flicast to not only help brands reach their audience across the connected ecosystem, but also to engage and retain their viewers through innovative personalized experiences."