Global consumer communities in the connected world

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According to a new global survey that investigates the forces driving consumers to adopt (and pay more for) new mobile services and technologies, mobile device customers can be broadly assigned to one of these three avatars - 'cyborgs', 'centaurs' and 'space cowboys.'

If you understand which avatar best describes your customer, you’ll be able to better understand their needs and wants and specifically target them with the mobile services they’re most likely to adopt.