GlobeCast launched MyGlobeTV, a new over-the-top (OTT) platform for international broadcasters in the Americas.
MyGlobeTV is a B-2-C television bouquet that brings international and genre-based audiovisual content directly to subscribers. The initial commercial launch of the MyGlobeTV service in the US is scheduled for July 1. After the U.S. rollout, plans are in place to expand the service to the rest of the Americas.
Rather than delivering content on the open Internet, MyGlobeTV is an OTT offering that utilizes closed-network, encrypted IP delivery of television and radio content directly to the subscriber's home.
In contrast to WorldTV, GlobeCast's Direct-to-Home (DTH) satellite offering, all MyGlobeTV subscribers need is a broadband Internet connection and an easy plug and play MyGlobeTV set-top box; no satellite dish is required.
In terms of content, the initial channel lineup will consist of Indonesian, Japanese, Malayalam (South Asian), and Romanian programming, but will rapidly expand to include a wider variety of African, Asian, Australian, and European content.