Globys ramps up solutions suite

Staff writer
16 Jun 2011

Globys has enhanced its customer experience suite to enable more effective life cycle management by proactively engaging customers with relevant, one-to-one communications throughout their entire life cycle.

Globys’ solutions enable operators to leverage complex behavioral attributes and usage data to uncover more relevant life cycle-based contexts.

This allows operators to target specific moments in time that are likely to impact a customer’s future profit potential.

For example, the solutions can take current usage and top up data for a prepaid subscriber and determine that they will run out of credit prior to expiry and thus be more receptive to a bonus top up offer after completing a call.

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