Going beyond an application store

Thank you for your interest in our premium content. To download files and view selected content, you need to register as a new member - it only takes a minute and will give you full access to all our content.
If you are a member, log in below. If not, please click "REGISTER".

Going beyond an application store

Qualcomm  |   March 09, 2010
Thumbnail: 

Operators are now faced with the challenge to think beyond an application store to deliver an engrossing mobile experience that offers more than “anywhere, anytime” access.

Content thus needs to be highly personalized and tailored for the individual, putting consumers in control of the experience and how they interact with it. Operators must therefore find new ways to add value by enabling discovery, portability and ultimately engagement.

This whitepaper examines internet content and the shift in consumers expectation and loyalty as the world shifts from “desktop” Internet interfaces to mobile.

Qualcomm

By downloading this document, your details might be provided to the sponsor. If you cannot download the document, please contact us.

Tell Us What You Think

Add comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <a> <p> <span> <div> <h1> <h2> <h3> <h4> <h5> <h6> <img> <img /> <map> <area> <hr> <br> <br /> <ul> <ol> <li> <dl> <dt> <dd> <table> <tr> <td> <em> <b> <u> <i> <strong> <font> <del> <ins> <sub> <sup> <quote> <blockquote> <pre> <address> <code> <cite> <embed> <object> <strike> <caption>
  • Lines and paragraphs break automatically.
  • Use <!--pagebreak--> to create page breaks.

More information about formatting options

Video from Telecom Channel

It's all about being connected, but what does that mean for telcos?
Being connected anywhere, anytime, anyhow is the cornerstone of Amdocs ' Connected World' concept. Kevin Corcoran explains how it works.    
 

Voices_tabs

Robert Clark
Telstra-NBN unlikely to be major wholesalers, says Ovum
Joseph Waring
Bad customer service is everywhere in the telco industry
David Kennedy/Ovum
A heads of agreement, not a final deal
Lisa Mitnick, Accenture
Operators are positioned to take the lead in embedded mobile systems by leveraging their strong brands and sales and marketing capabilities
John C. Tanner
It's not clear how consumers benefit from industry-preferred model of exclusive TV content contracts
Robert Clark
Try a checklist if your company has walls that need breaking down or information to be shared

businessweek_industryview

Douglas MacMillan and Joseph Galante
After years of losing ground to Amazon in traditional online retailing
Robert Synnestvedt, Cisco
Backhaul networks deserve the same type of undivided attention we've traditionally given radios

MWC2010 List

MOBILE WORLD CONGRESS 2010
HTC guns for top 3 smartphone makers
Powermat wants to charge your desktop
Femtos outlook improves as cellcos seek offload options
Cheaper smartphones key to broadband takeup

Frontpage Content by Category

Industry experts put their heads together and stick their necks out to call the big trends for 2010

lighter_side_telecom_career

Staff writer
Editor's shock at $2,000 data service bill
Staff writer
Lim Chuan Poh will vacate his position by year-end