Google U-turn on Nexus One

Google U-turn on Nexus One

Robert Clark  |   April 27, 2010
Google has reversed course on its plans to sell its Nexus One device online.
It is no longer selling a device for Verizon Wireless in the US, and will sell the phone in Europe solely through operator partners.
Its Nexus One website, which previously said the phone would go on sale in partnership with Verizon in Q4, now directs would-be buyers to another Android-based handset, the HTC Incredible.
The change of plan has prompted speculation that the company has irritated Verizon, the largest US mobile operator, with its attempt to sell devices directly to consumers.
“It’s really a flop for Google,” BGC Partners’ Colin Gillis told Bloomberg. “It paid a price to roll out their own branded phone -- it’s a price of trust and relationship with some of the other players in the space.”
Gillis estimated Google had sold less than half a million Nexus One devices since its January debut.
Google has forbidden US operators from selling the phone in their retail stores, forcing customers to it online without a contract.
Separately, Google said yesterday the Nexus One would be available in Europe through operators' retail shops, reported
Only consumers in the US, Canada, Hong Kong, Singapore and the UK can buy the Nexus One through Google's US online store.
Robert Clark

Tell Us What You Think

Add comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <a> <p> <span> <div> <h1> <h2> <h3> <h4> <h5> <h6> <img> <img /> <map> <area> <hr> <br> <br /> <ul> <ol> <li> <dl> <dt> <dd> <table> <tr> <td> <em> <b> <u> <i> <strong> <font> <del> <ins> <sub> <sup> <quote> <blockquote> <pre> <address> <code> <cite> <embed> <object> <strike> <caption>
  • Lines and paragraphs break automatically.
  • Use <!--pagebreak--> to create page breaks.

More information about formatting options

Video from Telecom Channel

Smart is wasting no time offering mobile advertising
Offering inventory to advertisers is one way Smart sees the mobile advertising ecosystem developing.    


Robert Clark
New law to require telcos to sniff out state secrets?
Joseph Waring
14-year-old racks up HK$16k data bill in 10 days -- turning off GPRS on HTC Magic isn't an option
Charice Wang/Ovum
Frequencies will not become available until 2015
Pascal Deriot/ Maravedis
The market growth should spur a similar boom for device shipments this year
John C. Tanner
If the last 20 years were a wild ride, the next 20 will bring even more changes and disruptions
Charles Mok
The industry has been slow to move to IPv6 because it has no immediate benefits, so everyone waits


Aaron Ricadela
With Microsoft and IBM now offering rival services, Amazon says its own efforts could one day surpass retailing revenues
John Dumbleton, Masergy
A radical new approach to storing and analysing traffic statistics

MWC2010 List

HTC guns for top 3 smartphone makers
Powermat wants to charge your desktop
Femtos outlook improves as cellcos seek offload options
Cheaper smartphones key to broadband takeup

Frontpage Content by Category

Industry experts put their heads together and stick their necks out to call the big trends for 2010


Staff Writer
To survive the next ten years in the free internet world
Robert Clark
Second senior departure in a month