Guavus unveils customer experience analytics suite

Staff writer
25 Nov 2015
Daily News

Guavus has launched a new suite of applications to enable the next generation of contextual customer experience analytics that fully illustrate the customer journey across networks and services.

The new application suite enables service providers to correlate and fuse petabytes of streaming and operational data with customer data in real-time transforming the customer experience management (CEM) and marketing functions towards real-time, contextual customer care and proactive business processes.

The Customer Experience Analytics suite leverages the same data framework as Guavus’ Service Reflex application, which provides insights into service operations, thus providing customers with a complete end-to-end view of the operating environment.

By providing a holistic analytics layer across network, operational and customer data, plus a unified multichannel view, Guavus’ Customer Experience Suite enables enterprises to monetize and operationalize data for improved contextual care and personalization, deliver a higher quality experience, drive customer advocacy and increase ARPU, and generate new revenue streams by monetizing data to third parties for advertising or content personalization.

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