Half of HK consumers to buy tablet in 2011

Computerworld Hong Kong staff
27 Jul 2011
Daily News

Half of Hong Kong consumers indicated they are likely to purchase a tablet this year, said market research firm TNS that announced its latest survey results Monday.

According to TNS, 17% of Hong Kong consumers claim to own a tablet – nearly six times the global average – and that another 50% of the territory’s consumers are likely to purchase a tablet.

The market research company noted that 27% of respondents will replace their PCs with tablets, with 27% claiming they may purchase a tablet to replace a PC.

However, the majority--at 61%--consider the tablet they may purchase an additional device, indicating that the tablet will grow the total device market.

Of those surveyed, more than 50% said they would rather read ebooks on the tablet, compared to 21% who preferred PCs and 15% who preferred mobile phones, said TNS.

In addition, 33% preferred to access games via the tablet, compared to 28% who preferred the PCs and 26% who favored mobiles, TNS noted.

Despite the gains being made by the tablet, PCs still hold dominance as the preferred device in Hong Kong for banking, email and browsing on the Internet, said TNS, adding that mobile phones are the preferred devices for music, navigation and Bluetooth applications.

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