HDTV is second most desired device next to smartphones

Staff writer
01 Sep 2011
00:00

Among Chinese respondents, HDTVs were the second most cited device when considering CE purchase intentions in the next six months, according to a recent trio of surveys.

The surveys, which were conducted by ABI Research on the Asia Pacific consumer electronics markets showed that nearly 60% of respondents were interested to buy smartphones and 43% of respondents interested in HDTVs.

ABI Research further said purchase intent was similar in South Korea, with smartphones and HDTVs representing the top two device categories at 47% and 22% of respondents, respectively. In India, mobile phones (29% of respondents), edged out HDTVs (27% of respondents) to take the second position behind smartphones (35% of respondents).

Considering the current economic conditions, developing markets will continue to serve as key targets by many CE companies.

In terms of HDTV brands favored by Asia Pacific countries, 50% and 46% of South Korean respondents (those who have at least one HDTV) claimed to own Samsung and LG HDTVs, respectively; the next closest TV manufacturer was Sony at a mere 3%. This trend in sticking to domestic brands was also mirrored in China, with Changhong, Haier, HiSense, Konka, Skyworth, and TCL among the top 12 most common HDTV brands owned by respondents. In India the results were mixed, with Sony, Samsung, LG, and Philips rounding out the top four brands listed by respondents.

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