Hong Kong's HGC Global Communications (HGC) has expanded its partnerships with customer relationship management company Salesforce and Salesforce platinum partner Enxoo to accelerate its digital transformation.
HGC plans to use the collaboration to develop a streamlined customer journey across the sales cycle, product catalog, pricing tools, quotations and order management.
The company will be able to take advantage of a set of open ad modular tools that will allow for greater flexibility when responding to customer needs.
This includes the Salesforce Einstein AI platform, which HGC plans to use to make proactive decisions to serve customers better and maintain long-term customer loyalty.
In addition, omni-channel tools will allow HGC to more quickly respond to requests for quotes for complex enterprise solutions, and to provide customers with self-service and procurement automation capabilities.
HGC chief digital officer Jacqueline Teo added that the automated solutions will also support the creation of targeted marketing and engagement programs and to generate more meaningful insights about customers, which will eventually facilitate the expansion of HGC’s product and service portfolio.
“We are passionate in delivering a new level of personalization, new ways of engagement for our customers, and in supporting our staff to embrace digitalization,” she said.
“At every step of our digitalization journey, HGC will strive to optimize our services and solutions and to equip ourselves to meet dynamic market needs in the digital era. In future, we will continue to further expand our ecosystem for much better customer experience.”
First published in Computerworld Hong Kong