HK leads APAC by mobile web use

Dylan Bushell-Embling
22 Aug 2013
00:00
News
Daily News

An overwhelming 96% of Hong Kong smartphone users access the internet through their devices at least once per day, the highest proportion in APAC, according to new research.

Google and Ipsos MediaCT have published a report detailing smartphone and internet usage habits in Hong Kong, as part of the Our Mobile Planet series.

The report finds that smartphone penetration grew to 63% in 1Q13, compared to 49% in 2012 and just 35% in 2011.

Among smartphone users, 77% never leave home without their devices, according a survey conducted for the report.

Consumption habits are also increasing, with 52% of respondents reporting spending more time online with their devices in the last six months.

Nine in 10 have watched videos on their smartphones, with 36% doing so at least once per day, and 85% use their smartphones while consuming other media such as watching television.

Smartphones are also influencing consumer shopping behavior in the market. The survey shows that 92% of respondents have used their mobile devices to look for local shopping information, 89% have researched a product or service and 43% have made purchases on their phones.

The average Hong Kong smartphone user has 39 apps installed on his or her device, including 14 paid apps, and uses around 12 apps per month.

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