Hong Kong businesses embrace the app

Stefan Hammond and Teresa Leung
18 Oct 2011

Continued from part 1

As mobility seeps into the enterprise, businesses are also adopting mobile channels to stimulate sales and communicate with customers.

But mobile apps won’t help engage users if they lack strong content and support for interaction.

According to Philippe De Passorio, head of Asia Pac, Total Immersion, technologies like augmented reality (AR) are available to help enhance user experience, but businesses need contents that will draw users to those apps in the first place. The French AR technology provider has its Asia Pacific headquarters in Hong Kong.

“People are becoming more sophisticated,” said Jason Chiu, CEO of Hong Kong-based firm cherrypicks. “On top of useful information and features, mobile apps must also give users a pleasant surprise.”

iButterfly—a platform developed by cherrypicks and Media Palette Hong Kong and can be deployed for different brands—is an example of pleasant surprises on mobile apps, Chiu noted. Supported by AR, motion sensor and GPS technology, the app allow consumers to decide when and where they wish to collect promotional offers and product information by catching butterflies that are added to their collection.

“Downloading coupons isn’t anything new and is boring for some people,” said Chiu. “But the idea of letting users catch coupons and decide when they use them makes coupon-downloading more fun.”

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