How subscribers use smartphones to engage with their mobile operator

Openet
Smartphones provide operators with an opportunity to offer a direct and personalized communications channel.
 
Openet carried out research with 127 senior executives and managers from some of the world’s leading mobile operators to get their insight on how operators can use smartphones to offer personalized care and marketing services, and real-time communications and controls.
 
The results highlight:
  • How existing self-care portals need to evolve to meet customer requirements
  • The operator functions that mobile providers want to see delivered on smartphones in 2012
  • The main advances of mobile data and how this will impact the existing systems and processes
  • How operators view direct to device communications as a solution to deliver a better customer experience
 

By downloading this document, your details might be provided to the sponsor. If you cannot download the document, please contact us.

Commentary

5G and data center-friendly network architectures

Matt Walker / MTN Consulting

Webscale and transmission network operators' interests are aligning as the 5G era dawns

Matt Walker / MTN Consulting

Webscale and transmission network operators' interests are aligning as the 5G era dawns

Rémy Pascal / Analysys Mason

The launch of 5G by South Korean operators serves as a first benchmark for other operators around the world