HP pins smartphone future on ailing Palm brand

Joseph Galante and Rochelle Garner
30 Apr 2010
00:00

Hewlett-Packard relied on its retail connections and mobile-computer designs to grab the largest share of the PC market in 2006. The company’s tens of thousands of retailers put its products in front of more consumers -- giving it an edge over former leader Dell Inc., which mostly sold computers online and through catalogs.

When lower-cost laptops called netbooks became the fastest segment of PC market during the recession, Hewlett-Packard was able to use its scale to match the prices of competitors, offering models for as little as $299.

“H-P has this tremendous scale and this tremendous capability,” Palm Chief Executive Jon Rubinstein said in an interview. “They’re the largest technology company in world.” Rubinstein will continue to run Palm within the Hewlett-Packard fold.

--With assistance from Connie Guglielmo, Ian King and Ari Levy in San Francisco and Diana ben-Aaron in Helsinki. Editors: Tom Giles, Stephen West

To contact the reporters on this story: Joseph Galante in San Francisco at [email protected]; Rochelle Garner in San Francisco at [email protected]

To contact the editor responsible for this story: Tom Giles [email protected]

Bloomberg Businessweek

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