Huawei integrates Wimax multimedia platform

12 Mar 2008

NextWave Wireless has launched a mobile multicast and broadcast technology for Wimax operators, and announced Huawei Technologies as its first OEM customer.

The technology, MXtv, is similar to NextWave's TDtv solution for UMTS operators in that it touts an efficient way to multicast mobile TV, interactive media and digital audio over Wimax without having to invest in new spectrum or extra radio access network equipment.

It's also the latest sign that Wimax vendors want to assure operators that they don't have to settle for a straight broadband access business model.

Under the partnership, Huawei will integrate MXtv technology into its end-to-end Wimax offerings including base stations and in its ASN-GW wireless broadband gateway platform.

MXtv supports 30 fps QVGA and WQVGA content, and provides up to 45 mobile TV channels in 10 MHz.

Allen Salmasi, CEO of NextWave, said MXtv can also deliver multi-cast services like user-generated content and shared video.

Operators can allocate spectrum based on content availability, time-of-day requirements, user demand, and availability of live events such as sports, concerts, interactive reality shows or emergency broadcasts, according to NextWave.

Operators can also utilize the technology to deliver targeted advertising to end-users, the company added.

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