Huawei shoots for $6b in device sales

Melissa Chua
telecomasia.net
Huawei aims to generate $6 billion worth of handsets, PC dongles and mobile wireless modems by year-end.
 
The Chinese company shipped $4.5 billion worth of mobile devices in 2010 and aims to ship 120 million units this year to hit its $6 billion sales target.
 
Part of Huawei’s sales strategy involves increasing its handset footprint in the Asia-Pacific, according to Alan Wong, CMO of Huawei’s device business in the South Pacific.
 
Wong made the comments in Singapore at the unveiling of four new devices – the IDEOS X3, Boulder, IDEOS X6 and Mobile WiFi Smart Pro.
 
Wong said Huawei’s Android-based entry-level IDEOS smartphone had done fairly well last year, selling 3 million units worldwide. The IDEOS had done especially well in Egypt, the US, Italy and Brazil, Wong said, and its success had encouraged Huawei to launch more handsets, particularly for the Asia Pacific. Huawei had witnessed a 58% growth in its handset business, comprising both feature and smartphones, in 2010.
 
Wong declined to give specific market share targets, citing variances between different markets in the region, but said the company would place emphasis on mass market models without neglecting the high-end smartphone segment.
 
Singapore will be the world’s first market to receive Huawei’s Boulder smartphone, a 9.9mm thin Android 2.2 device that combines a touchscreen with QWERTY keypad, by the end of Q2. The device will not be upgradable to Android 2.3.
 
Huawei’s IDEOS X6 will ship mid June with Android 2.2, upgradeable to 2.3 by Q4; the X3 will ship with Android 2.3 out of the box by mid-June.
 

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