IDA expands AMPlify program

Staff writer
22 Jun 2012

IDA has injected an extra S$3 million ($2.3 million) into its AMPlify program, which aims to help start-up developers support multiple mobile platforms, expanding its focus into the enterprise and social business space.

Andrew Khaw, senior director for industry development for the body, announced the extra funding and a list of new partners to the program at CommunicAsia2012.

HTC, IBM, Motorola, Samsung and SAP have signed up as new technology partners alongside launch partners Google, Microsoft, Nokia and RIM.

IDA first launched AMPlify (applications on multiple-platforms simplify) in June 2010 to support Singapore's mobility start-ups. Its initial focus was on mobile analytics, cloud computing, user interface design, user experience, payments and advertising.

An initial 40 start-up developers were involved in the first phase, and this has expanded to 100 developers and 150 students.

IDA is now extending the program from its initial focus on start-ups down to the undergraduate level.

Khaw said that it was important to foster an education system that produces graduates which match the needs of the mobile application development sector.

He said IDA AMPlify has worked with companies such as UPS, Motorola Healthcare and Citibank global transaction services over the last year, matching them with local developers to develop unique solutions.


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