An outage of Idea Cellular's mobile services in an Indian state led to a demonstration in Vyttila and outrage on social media.
Many Idea mobile users in the state of Kerala lost the ability to make or receive calls or messages for 4 and a half hours on Saturday, the Economic Times reported.
A crowd of Idea users convened at the Idea showroom in Vyttila to protest the outage, and police arrived as a protective measure.
Many consumers also took to social media to complain, starting the hashtag #noidea and sharing complaints and internet memes.
An Idea spokesperson blamed the connectivity problems on a power outage, and apologised to customers for the inconvenience.
By way of compensation, the company has extended free local/STD calls of 100 minutes, valid for 48 hours starting from Sunday at midnight.