iiNet launches mobile messaging for businesses

NetworksAsia staff
15 Aug 2014

Australia’s second-largest DSL ISP iiNet has unveiled a mobile messaging service for corporate customers, including small and medium businesses, enterprises and government.

The ISP has partnered with Bulletin, a provider of cloud-based mobile messaging Software-as-a-Service (SaaS), to offer the service.

The service leverages Parallels Automation to enable business functions and back-end operations. The service delivery platform’s built-in support for APS allows for the integration of the Bulletin Messenger suite into iiNet’s cloud delivery systems.

Bulletin Messenger enables iiNet Business customers to send text messages from the web, email, or any mobile device; maintain online address books; schedule bulk messages to contacts or groups; have full control over reporting and administration tasks; and view complete conversations with threaded messaging using Bulletin’s or their own email client.

“Through the help of Bulletin’s Messenger suite and Parallels, we can easily provide our customers the ability to experience cutting-edge mobile messaging technology and instantly communicate with customers using SMS, email or chat,” said Greg Bader, iiNet Chief Business Officer.

“Application-to-mobile messaging has experienced exponential growth as businesses realize its overwhelming potential for simple, affordable and efficient communication capabilities. Recent research indicates that approximately 25% of total text messages will either originate from or terminate at application servers by the end of 2017,” explains Bruce Herbert, President and COO of Bulletin.

“With Bulletin Messenger, iiNet and its customers can now seamlessly capitalize on the flexibility, simplicity and profitability of A2P SMS messaging.”

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