The Indian mobile ad market grew by 1.5 billion ad impressions or 27% between October 2010 and January 2011, according to new research by InMobi.
Smartphone growth outpaced advanced phones and now represents 14% of the overall market or over 1 billion impressions monthly.
VP Atul Satija said a 44% growth in smartphone impressions and 3G network rollouts indicate the future acceleration of media consumption in the region.