The number of enterprise-managed devices has increased 72% year-over-year, and iOS remains the dominant mobile platform in the enterprise at 64% worldwide.
This is among the findings of the Citrix Mobile Analytics Report for the first half of 2015.
The report shows that clear regional and vertical trends are emerging:, Android is gaining popularity in Asia, and Windows is more than twice as popular in EMEA (16%) as it is in North America (7%).
Deeper analysis also shows that the distribution of mobile OS platforms vary by industry segment with 71% of managed devices in the financial industry being on iOS and 39% penetration of managed Android devices in healthcare.
Further, the latest findings in the report highlight the dual whitelisting and blacklisting of productivity and collaboration apps across organizations - a sign of both growing sophistication in the way many enterprises empower and manage employee mobility.
"The line between personal and business mobility continues to blur as people routinely use the same smartphones and tablets across every part of their lives,” said Chris Fleck, Vice President of Mobility Solutions and Alliances, Citrix.
“It’s no longer possible to maintain artificial boundaries of personal and business mobility. With insights into the latest mobile user behavior, preferences and needs, the Mobile Analytics Report provides a window into the potential pitfalls and opportunities for mobile operators and enterprise IT to deliver mobile experiences that people expect at home, work, and play.”
Both subscribers and enterprise IT departments need to be aware of how phablet-sized devices impact mobile data pricing plans and enterprise budgets.
According to the report for the first half of 2015, mobile subscribers that own an iPhone 6 Plus use twice as much data as iPhone 6 users – a difference attributable to more video viewing on the larger screen.