The iPad effect: Kindle, Nook cut their prices

Robert Clark
22 Jun 2010
00:00
News

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The extraordinary success of the iPad has forced specialist ebook readers Kindle and Nook to cut their prices.

 

Barnes & Noble, the producer of the Nook, yesterday offered the 3G version of the device at $189, $70 off its previous price, and unveiled a Wi-Fi only reader for $149.

 

Rival Amazon responded hours later by also knocking $70 off the price of the Kindle to $189. 

 

Other makers of e-readers, like Sony Electronics, may also have to cut their prices, a Standard & Poors analyst told Reuters.

 

However, by playing both the software and hardware sides of the street, Amazon’s Kindle, the original e-book reader, looks the strongest-placed in the market.

 

As with Barnes & Noble, Amazon’s e-readers sales are just a tiny fragment of its total business. But it has also created a Kindle e-reader app for the iPad, the iPhone and Android platforms, which is driving sales from its digital bookstore.

 

GigaOm’s Om Malik blogged: “Unlike Amazon’s Kindle store, iBooks is going to be limited to the iPad/iPhone platform — which is not good enough for me. I like the flexibility of the Kindle app, even if it offers books to me in somewhat of a less attractive format. In other words, Amazon should be thinking about Kindle as a platform that leverages other people’s hardware.”

 

Apple has sold more than 2 million iPads since the lightweight multimedia tablet was launched in early April. It is expected to go on sale in Hong Kong and Singapore next month.

MORE ARTICLES ON IPAD, KINDLE, TABLETS

Source: 

telecomasia.net

Robert Clark

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