Irdeto, Aspera enable real-time watermarking

Staff writer
25 Jan 2016

Irdeto has entered into a strategic partnership with Aspera to enable forensic watermarking capabilities, which insert watermarks in real-time with no impact on delivery quality or speed.

By combining Irdeto Tracemark with Aspera’s FASP transfer technology, content owners and distributors can rapidly and efficiently deliver and receive content all over the world while protecting it against redistribution piracy.

“For the first time, Irdeto’s partnership with Aspera will bring together industry-standard content distribution and security technologies into an end-to-end solution with comprehensive managed services,” said Richard Frankland, VP of Americas at Irdeto. “This is a holistic approach that saves both time and money.”

Aspera will incorporate Irdeto Tracemark to its patented technology that securely moves large files at maximum speed. Tracemark is touted as a unique, robust and invisible mark embedded to identify each individual content stream.

Tracemark works in conjunction with Irdeto’s Online Piracy Detection Service to make it quick and easy for content owners and broadcasters to trace back to the source of a leak. It is also tamper-resistant and incurs no additional overhead per digital distribution source.

“The Irdeto and Aspera partnership was essential in order for Fox to deploy a forensic watermarking solution seamlessly without affecting the user experience and having minimal impact on the workflow,” said Ian Harvey, SVP of advanced technology at Twentieth Century Fox.

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